And We're Off!

This blog is being created to be a portal to view the process of branding. As the semester progresses, I will be discussing my thoughts on the rebranding of a public corporation based in Utah. I will attempt to choose a company that is in need of a rebranding. I know I will learn a lot from this process, and I hope those reading my posts will as well. In addition, I hope that putting my thoughts about the branding process out in to the world will help me distill the process in my own mind. I believe it will help me to be more aware of what I am doing along the way. Here goes nothing...