Naming

This list is a proposal of 15 names that could be possible replacements for Myriad Genetics. After this list is complete, I will address the decision of a name change. Myriad Genetics isn't a bad name, but it is fairly generic.

1. Genie Genetics- Silly, but light-hearted. It may come off as a bit more friendly to consumers.
2. Double Helix- DNA reference. Sounds more technical.
3. Genetech- this one reminds me of the movie Office Space. It's pretty nerdy.
4. King Genetics- Named after the lead scientist that developed the tests sold by Myriad.
5. PreNetics- A mash up of "prevention" and "genetics."
6. C17 Genetics- Sounds technical. C17 is the chromosome that BRCA1 was linked to.
7. MyHealth Genetics- A more human and personable name. Also describes their company goal.
8. Prime Genetics- This is still pretty generic, but "prime" is more positive than Myriad.
9. BeWell Genetics- Similar to "myhealth" but more of a call to action in a name.
10. MyRisk Genetics- Could seem a little negative using "risk" in a name.
11. RiskAssess- Still uses "risk" but in more of a call to action kind of way.
12. MyAnalysis Genetics- Spells out what the company does in a personable way.
13. GeneCare- Genetics+Care. Two things that the company talks about over and over.
14. BRACAnalysis- Their leading product. It may make sense to use this as the company name.
15. Prolaris- Another Myriad product. A little more memorable, and has positive connotations.

At this point, I would like to explore rebranding Myriad Genetics with a new name. Partly because I don't think Myriad Genetics is the best name for this company, and because they have had some negative press attention recently. A rebranding would help them focus on the positive aspects of the company and look forward to the future.