I have chosen Myriad Genetics as the company I will be rebranding. According to their home page, "Myriad Genetics is a leading molecular diagnostic company dedicated to making a difference in patient’s lives through the discovery and commercialization of transformative tests to assess a person’s risk of developing disease, guide treatment decisions and assess risk of disease progression and recurrence."
Myriad Genetics strives to put their patients first. They are dedicated to improving their patients' lives by offering tests that provide important information and assist in making treatment decisions.
Their current branding isn't the worst I've seen, but it could definitely use some refining. The logo is fairly generic, and there is an attempt to stick to a certain color palette throughout the site.
I feel like they could have a more sophisticated brand that would help them stand up to larger competitors and be taken more seriously in their market.
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