Brand Book

AND THE WINNER IS...

Although it was really close at the end, the winner by class vote was the blue abstracted double helix logo. It's interesting that the logo with the most conservative color for this industry was chosen. To it's defense though, it isn't a sad blue like all of the competitors. 

Now we have been tasked to create a Brand Identity Guidelines Book. I chose a tall and skinny format (5x11) for the book. Also, I wanted to perfect-bind the book, because I feel like it looks much better than a spiral bound book. And here it is. Thank you for staying with me through this whole process. I hope you have enjoyed yourself as much as I have.