Identity Applications

As we were preparing the final three solutions for evaluation by the rest of the class, we were presented with the task of applying our logos to different objects. These objects could be anything from stationery to websites. As the client is able to see their options in context, it is much easier to make a good decision on a final design direction. For my applications, I chose to handle each of them in a similar fashion and let the logo do all the dirty work. In my mind, I thought this would help a client make a decision based on the logo alone, and not be swayed by the application. But in hind site, this may not have been the best approach.