After a direction was chosen from the mood boards, we began with 15 rough identity sketches. The goal of this exercise was to come up with 15 different directions using different methods. These different directions could be symbolic, typographic, or even abstract.
At this point in the process, I haven't quite settled in on a name for the rebrand. As you can see, I have been going back and forth between two options. So I will present to the class and see if anyone has any strong opinions one way or the other.















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