At this stage in the rebranding process, we have narrowed things down to three final options that will need to be refined and presented to the class who will be acting as the client. The three options that we present must meet both creative and strategic criteria as they have been laid out in our mood boards.
The company name that was chosen after presenting the 15 roughs was Genetech. I am quite pleased that this is the one that was chosen because somewhere deep down I knew I liked it better. Sometimes it is best to get some outside confirmation though.
These are the three options that I will be presenting.
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